Soft condensed matter (often abbreviated to soft matter) is basically all forms of condensed matter (i.e. many particles more or less bound together (for e.g., by Intermolecular forces)) that isn't a solid, so that it has features that are easily deformable at low energies (room thermal energies). This includes polymers, Liquid crystals, complex fluids, Granular material, Foams, Emulsions, Colloids, and many kinds of mixtures, that form mesoscopic structures. Also a lot of stuff in life falls under the "soft" category. I like it precisely because of its richness.
Wiki: https://en.wikipedia.org/wiki/Soft_matter
Typial features
Statistical physics is important, in particular interplay of energy and entropy, reflected in the free energy.
For systems of many particles, one uses Statistical field theory. Though one can further simplify by ignoring fluctuations, using a Mean field theory.
A fruitful way of studying phases, is to study the phase transitions between them.
Universality, coarse-graining, renormalization group. Percolation